The balance of power between vendors and buyers is shifting rapidly as we witness the growth of the customer-led economy. Adapting to this customer-led environment is creating major challenges for vendors, who now need to rapidly transform their sales models to accommodate changes in buyer behaviour. The traditional buying cycle has changed, and vendors struggle to influence the buying decision in the way they once did – the traditional role of B2B sales person is no longer relevant. Customers are more savvy than ever before, and presenting a laundry list of features and benefits won’t yield results!
Let’s face it – customers have higher expectations than ever. We all want a better customer experience, an individual approach, and that a service provider understands our needs better than their competitor does – and each of these is key to achieving sales success. It’s not just about selling; it’s about being able to frame and solve a problem for your customer, and delivering outstanding business outcomes that yield a higher revenue and margin for your business.
And this is where the S-Academy Sales Readi programme steps in.